Posted by G Bansal Last updated 14th September 2023 reading time
In the world of marketing, we can learn and take tips from UK rappers Dave & Central Cee who are breaking records with their surprise collab EP 'Split Decision'
1️⃣ Art of Teasing: Rumours first began when pictures surfaced of the duo together in the studio. They then teased a collab track via an unexpected B2B freestyle on the Victory Lap show at Balamii's studio in Peckham
2️⃣ Element of Surprise: The EP being a surprise drop (coinciding with both the rappers 25th birthdays which are a day apart) helped to build hype and buzz, making it feel like a spontaneous gift for fans. The duo strategically kept the EP to only 4 tracks to increase everyone's hunger for more
3️⃣ Cultural Collabs: In their video for 'Sprinter' you can spot familiar faces including Clint, founder of Corteiz and artist, Slawn's new Beau Beau's Cafe as well as his baby in the hands of Central Cee. These homegrown collaborations bring an additional layer of cultural impact
4️⃣ Quotables: The record breaking UK rap duo know exactly what they're doing, their EP is filled with catchy lyrics and relatable references. Such lyrics make for popular social captions as well as viral TikTok sounds & dances
