Posted by G Bansal Last updated 18th September 2023 reading time
In the world of marketing, we can learn and take tips from Burna Boy who is releasing his new album 'I Told You' this Friday 25th. The Afrobeats trailblazer strikes the perfect balance between global stardom and local intimacy, all while staying effortlessly cool💧
1️⃣ Intimate Release Shows: Burna Boy announces small-scale gigs at Pryzm & Camden Roundhouse (£12 tickets :O) which create an exclusive vibe, connecting him intimately with fans while generating buzz. Pre-ordering his new album releases access codes for exclusive ticket access.
2️⃣ Strategic Social Snippets: By teasing raw and self-shot snippets pre release, Burna Boy sparks viral anticipation, turning fans into eager promoters. From his long awaited 'Talibans II' remix with Byron Messia to his upcoming song 'City Boys' sampling Jeremih's 'Birthday Sex' he has fans eagerly waiting.
3️⃣ Simultaneous Record Shop Listening: His worldwide album listening event on the 22nd across numerous cities before the release, taps into local communities, merging the global reach with grassroots charm.
Burna Boy embraces both mass appeal and personalised engagement to keep his name on fans' lips 👄 📣
