Activations and in-real-life (IRL) events are on the rise in influencer marketing because they offer a unique and engaging way for brands to connect with their target audience. Activations and events provide a tangible and memorable experience that can leave a lasting impression on consumers. At One Twelve Agency, this has meant, that we are doing more IRL events.
Here are a few stand-out events we have worked on:
🎧 Roxanne Shoreditch Launch
This new speakeasy bar wanted to tap into hip-hop culture driving brand awareness, hype and become known as THE place to be in Shoreditch. We hosted a road-block launch party headlined by Godfather of Hip-Hop Grandmaster Flash, supported by 1Xtra's Nadia Jae. We curated a guest list of celebs, influencers & tastemakers to drive buzz and FOMO. We also organised an events programme to establish Roxanne within the Shoreditch scene.
🥃 Hennessy Sound Experience
Hennessy wanted to be at the forefront of mixology especially when bartenders were creating brandy-based cocktails. So we teamed Hennessy up with a famous producer who conducts workshops on how sound affects taste and smell. We put on a series of immersive workshops at the famous Abbey Road Studios to bring out the many layers of the various Hennessy Cognacs.
💄 Market Place Bottomless Brunch x Benefit Cosmetics & Liquid Diamond Wines
Market Place wanted to drive awareness and bookings of their brunch offering. We put together an influencer brunch curating a guest list of the best food & drink influencers across TikTok and IG, we hired a DJ to bring the vibes & our in-house videographer captured the best moments. Benefit Cosmetics gifted the influencers boxes of goodies and Liquid Diamond Wines gifted their Diamond Prosecco.
All of these activations are completely different but one thing they have in common is that they fostered a community for these brands, connected creators and like-minded individuals and drove measurable results. 📈