🕊️ Dove has been showcasing real beauty for twenty years and its latest campaign proves the brand has no plans to stop!⛔
The most recent Dove Campaign (check out the video below), showcases that by 2025 almost 90% of online content we see will be AI-generated. This stat is not only shocking but quite scary as the rise of AI has meant that it has become hard to differentiate the real from the fake.
When it comes to beauty this has a huge impact, with 1 in 3 women feeling like they have to alter their appearance because of what they see online. By using filters and altering the way we look online, we are actually teaching AI that these unrealistic beauty standards are what we deem beautiful even though they are not real. This campaign in honour of the 20th anniversary of the Campaign for Real Beauty is a real marketing success and a great example of how you can evolve with the times whilst still staying true to brand values.
Here are some key takeaways for marketers:
Diversity and Inclusion is at the Forefront
Dove always ensures that diversity is a first thought and not an afterthought in its campaigns. It is inclusive across the board and this inclusivity ensures that everyone can relate and feel empowered by the brand.
Consistent Core Brand Messaging
The campaign highlights that Dove has been on a mission to challenge false beauty standards for the last 20 years. Even in the age of AI, Dove is still fighting for its core messaging and as times change it continues to create campaigns that are up to date, without neglecting its core messaging.
Establishing Credibility Through Research
As the brand launches its latest 'Dove Self-Esteem Project' it hasn't just left the conversation at the advert. Dove has provided resources for those that want a little more detail by launching its “2024 The Real State of Beauty: A Global Report”.
