You may have seen the iconic Rhode Lip Case and how it has taken the internet by storm. But have you seen the Heinz Ketchup Case? Heinz is introducing a new type of phone case, one that brings ketchup lovers together.
This campaign is marketing genius as it brings together popular trends and a staple in many peoples homes. This campaign gets lots of things very right and luckily for you we are here to share a few.
Listen to your consumer
When the Rhode Lip case came out, people shared their comedic suggestions for this style of product in different mediums, ketchup being one of them. The people asked and Heinz delivered, putting the consumer at the forefront of this marketing campaign.
Don’t underestimate the power of unexpected merchandise
The case's unexpected nature grabs attention and sparks conversation. It shows how brands can go beyond traditional merchandise and create unique items that surprise and delight consumers. Heinz is an established brand name, but this campaign shows the versatility of the brand outside of sauces and canned goods.