Influencer marketing has evolved to become an important and established marketing strategy. But there‘s a new type of influencer on the block, the ’employee influencer’. According to Adweek, 76% of individuals surveyed say that they’re more likely to trust content shared by “normal” people than content shared by brands.
Recently there has been a drastic rise in employee influencers showcasing their thoughts, opinions and personalities.
SheerLuxe is a prime example of how employee influencers can contribute to the success of a brand. SheerLuxe's TikTok offers a genuine BTS of their office culture, day-to-day operations, and the lives of their employees.
Employees are relatable which builds trust, they understand the business so can be its most persuasive advocates and they can build communities more authentically.
Why is this beneficial?
Employee influencer programmes aren't just good for your brand; they're a win-win for everyone involved. Employees gain a sense of purpose and can build their personal brands often scoring some networking opportunities or industry recognition. Whilst brands build a loyal consumer base who are invested in the team, the brand and the product or service.