Have you ever been in the comment section of a social media post and found the most hilarious comment only to realise it is from a brand account? Well you’ll likely see more of this as brands creating mic drop moments in comment sections is the new frontier. Here are some of our favourite examples:
Duolingo on TikTokÂ
When Zaria Parvez first commented from the Duolingo account, she admitted that it was a mistake on her part. What she didn’t realise at the time, was that she was humanising the brand. The relatable and sometimes controversial comments that the brand shares, keep consumers wanting more.
ALDI on X
Aldi has taken social media by storm with its Gen Z persona. Through reposting memes, commenting on trending topics and replying like your best friend, the brand has caused a stir across socials.
Why this matters?Â
- Two-way conversations between brands and consumers builds community and makes people feel seen and valued
- When a brand comments on a post with a wider reach, it exposes the brand to a new audience who might not have followed the account before
- Commenting on trending topics demonstrates a brand's awareness of current events and its place within the conversation