As we all know, today’s technology is advancing at rapid rates, especially with the continued development of AI driven platforms and tools. Marketers must stay vigilant on strategies to continue connecting with younger audiences, especially in the digital space.
Marketers have a new opportunity to leverage both the power of traditional influencers and the reach of virtual, AI generated influencer personas into their strategies.
🤩 Luxury fashion brand Coach’s campaign “Find Your Courage” which launched in February of this year is a perfect example of balancing both physical and virtual influencers. “Find Your Courage” features popular virtual influencer imma interacting with celebrities, Lil Nas X, Camila Mendes, Youngi Lee, Kōki, and Wu Jinyan, in a combined virtual and physical space.
Behind promoting Coach’s new spring collection,“Find Your Courage” also carried a meaningful message of finding comfort in your own unique identity, whether physical or digital. 🫂
📈 Research continues to show that young audiences crave authentic, meaningful advertising. Incorporating virtual influencers into the traditional influencer marketing space is an opportunity for marketers to reach broader audiences, and curate campaigns with a purpose.
