According to Digital Spy over 2.2 million people tuned into ITV's Love Island summer season in 2023. With such a loyal fanbase tuning in week after week, this provides an excellent opportunity for brands to drive awareness. From brands like eBay encouraging second hand shopping, to brands like QUAY Sunglasses partnering with the show to showcase its latest range, each season provides brands with a prime marketing opportunity.
👀 One partnership that stands out from the crowd and has caught viewers’ attention is CoppaFeel!
CoppaFeel! is a UK charity, that encourages and empowers young people to know their bodies to help eradicate late detection of breast cancer. Their interesting stickers on the mirrors within the villa stating ‘check your chest’ have got consumers and brands talking. Here is what brands can learn from this campaign:
🎖 Ethics Are Important
Consumers want to support brands that encourage changes in society and bring awareness to important topics. Consumers care about ethics and what brands stand for.
🔑 Simplicity Is Key
Not all marketing campaigns have to be flashy and in your face. The level of intrigue and the natural conversations surrounding the stickers have brought attention to campaign. This goes to show that simple campaigns can often lead to better results.
📺 Go Where Your Audience Is
With a large population of Love Island viewers being Gen Z this is the right place for brands to engage with this demographic. Knowing where your audience sits, will ensure the right people are talking about your brand.