Let's paint the scene. You're having a bad day, so you buy yourself a coffee in the hopes of turning it around. Suddenly, a catastrophic moment occurs and you drop your coffee to the ground. ☕️
Sigh. We have all been there. Well, Joe & the Juice is changing the narrative on this tragedy and just 'dropped' their most recent campaign, showcasing protein shakes that have literally been dropped on the floor. This campaign is social media marketing at its finest and here is why:
✍ ️A play on words
Using images of bright drinks splattered over the concrete immediately grabs viewers' attention as spilling your drink is a universal experience. By the time you have swiped through the carousel of spilt drinks and see the messaging 'Just Dropped' you put two and two together and realise you have just been privy to a new product release.
📍Location, Location, Location -
The imagery correlates with places where you would naturally be drinking a protein shake. From the gym, to the car, they have ensured that the locations make sense.
📸 One piece of a bigger picture
This was not the first time consumers learned about the protein shake launch. They assured consumers were made aware and this piece of marketing material was just utilised to push the campaign a step further.
