Traditionally, brands and companies have been faceless, making it difficult to build strong connections with consumers. In 2024, Employee-generated content (EGC) has been a popular topic of discussion, it generates 8 times more engagements compared to a branded post and so more and more brands are starting to create this type of content.
Employee generated content is a great way for companies to tap into the authentic voices of their team members, giving the brand a more personal, relatable touch. EGC helps build a community with consumers because it feels less scripted and more authentic.
Additionally, it increases employee engagement, as people feel more connected and valued when they are contributing to the brand’s story. Whether it’s sharing a BTS look or offering industry insights, EGC can be a powerful tool for both branding and building a community.
SheerLuxe has proven that EGC performs well, creating authentic and fun BTS content. This type of content is highly engaging and makes viewers feel included.