Driving Reach Through Chivas Regal Game Day At Old Trafford

Driving Reach Through Chivas Regal Game Day At Old Trafford

Chivas Regal
  • To invite and manage exciting and culturally relevant talent to take part in the Chivas Regal Game Day experience, where talent got the chance to play a game of football at Manchester United‘s Old Trafford Stadium, to drive brand awareness, reach and hype.

    Objective
  • We carefully curated key exciting cultural talent across music, sports, entertainment and content creation including rapper M Huncho, spoken word artist Simply Sayo and YouTuber extraordinaire John Nellis to experience the Chivas Regal Game Day and create content around the luxury experience. The experience included a luxury 5* overnight stay, use of the team’s facilities at Old Trafford and an afterparty at a Manchester hotspot.

    The Solution
  • The talent selected and the once in a lifetime experience that they showcased in their content drove hype and excellent reach for Chivas Regal resulting in 1.8 million impressions and a 2% engagement rate on Instagram. The huge influx of positive sentiment via comments and content sharing reinforced the brand’s perception and hype as a culturally relevant brand.

    The Results