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Talent Curation For The Chivas Regal Box At Old Trafford

Talent Curation For The Chivas Regal Box At Old Trafford

Chivas Regal

  • Drive awareness of Chivas Regal amongst the target audience of the hustle generation, by curating an exclusive talent programme for the Chivas Regal box at Old Trafford Football Stadium. With a focus on the key brand messaging of ‘I Rise We Rise’ which celebrates talent that have risen together within the cultural space. 

     

    Objective

  • We curated a roster of culturally relevant talent, including rapper Nafe Smallz, BBC 1Xtra DJ Remi Burgz, spoken word artist and content creator Simply Sayo, and podcast host Madame Joyce, for an exclusive experience in the Chivas Regal box at Manchester United’s Old Trafford Stadium. We managed this premium activation from end to end, providing luxury transportation, a dynamic DJ set featuring talent like Capital Xtra’s Shayna Marie and bbc 1Xtra’s Henrie, and a five-star luxury overnight stay for each talent. We contracted the talent to create and share captivating content with their audiences to amplify the activation across their social platforms.

    The Solution

  • Due to the once in a lifetime and luxury elements of the experience, talent delivered over 800% more content than contracted. The campaign also had an impressive 4.4% engagement rate, as creators interacted with each other’s content, authentically embodying the brand’s ‘I Rise, We Rise’ messaging.

    The Results
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