Driving Hype For Chivas Regal With an Influencer Match Day At Old Trafford

Chivas Regal

To invite and manage exciting and culturally relevant talent to take part in the Chivas Regal Game Day experience, where talent got the chance to play a game of football at Manchester United‘s Old Trafford Stadium, to drive brand awareness, reach and hype.
We carefully curated key exciting cultural talent across music, sports, entertainment and content creation including rapper M Huncho, spoken word artist Simply Sayo and YouTuber extraordinaire John Nellis to experience the Chivas Regal Game Day and create content around the luxury experience. The experience included a luxury 5* overnight stay, use of the team’s facilities at Old Trafford and an afterparty at a Manchester hotspot.
The talent selected and the once in a lifetime experience that they showcased in their content drove hype and excellent reach for Chivas Regal resulting in 1.8 million impressions and a 2% engagement rate on Instagram. The huge influx of positive sentiment via comments and content sharing reinforced the brand’s perception and hype as a culturally relevant brand.