Bringing the Vibes to the Chivas Regal Box at The Emirates Stadium

Chivas Regal

Chivas Regal has an exciting partnership with Arsenal Football Club and the brand have a luxury hospitality box at The Emirates. Chivas Regal hosts a range of VIPs from global celebrities to well-known UK influencers and to help bring the vibes to the box, One Twelve Agency was tasked with finding and contracting the right DJ talent for season 24/25.
We partnered Chivas Regal with the hottest, most culturally-relevant DJs in the UK, ensuring that the vibe they would bring would match the energy needed for both the games and the VIP guests.
The Chivas Regal box experience has been elevated by the DJ selection, ensuring VIP guests have a great time with the music setting the perfect mood – anticipation ahead of the game and a party vibe afterwards. The DJ’s social media posts have gained over a million impressions and an engagement rate of 12%.