Driving B2B Animal Insurance Website Traffic With TikTokers

Cliverton Insurance

Cliverton provides insurance brokerage services for animal businesses and had never worked with influencers before however after an in-depth workshop with One Twelve Agency, the company decided to partner with influencers to drive traffic to its new website.
We partnered Cliverton with dog grooming and equestrian business owners/influencers with super engaged audiences who regularly share behind the scenes of running their businesses on TikTok. We briefed them to authentically weave messaging about the importance of insurance for animal businesses and the benefits of using Cliverton into their ‘day-in-the-life’ style TikTok videos.
Cliverton Insurance successfully worked with influencers for the first time and benefited from an uplift in website enquiries, an overall 15% campaign engagement rate and increased brand awareness and positive brand sentiment.