Louis Vuitton wanted to host a live music show in its apartment above the Bond Street flagship store as part of its music partnerships series.
We partnered with Louis Vuitton to manage and produce the music collaborations and creative direction of the live music events which included artists such as Tinie Tempah and Labrinth.
Improved brand perception and built awareness amongst Gen Z and millennial consumers as a culturally relevant brand against its high-fashion competitors.