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Drive Awareness of Peckham's Newest Brunch Offering with Benefit Cosmetics

Market Place and Benefit Cosmetics

Market Place Peckham, the place to eat, drink and vibe, is an international food hall with branches across London. The venue has a unique and lively brunch offering featuring bottomless drinks, a DJ and dishes from around the world. The aim was to drive awareness of the brunch offering by partnering with influencers.
We curated a guest list of some of London’s hottest food and drink influencers across TikTok and Instagram to come along to a friendly and engaging brunch session. We hired a DJ to create the right vibe and our in-house photographer/videographer captured key moments of the group of influencers enjoying a variety of dishes and cocktails. To top it off, we partnered with Benefit Cosmetics to gift the influencers an amazing box of goodies and Liquid Diamond Wine provided miniature bottles of sparkling wine.
A successful brunch with 15 engaging food and drink influencers sharing 45 pieces of content across TikTok and Instagram. The event had a reach of over 3.5 million and a 12% engagement rate on TikTok firmly putting Market Place Peckham’s brunch on the map. We also provided a solid bank of content for the brand to use across its owned channels.