Turning Inspiration into Sign-Ups for Tide, Partnering with Founder Voices

Tide

Objective

theproblem
The Solution

thesolution
The Results

theresults

Tide, the leading business banking platform for SMEs, wanted to drive new sign-ups for its business bank accounts while building stronger connections with the UK’s fast-growing community of entrepreneurs and small business owners.

The challenge was to engage founders in an authentic way and demonstrate how Tide supports modern businesses beyond traditional banking.
We partnered Tide with entrepreneur and creator Ama Hill to develop a series of founder-focused events designed to inspire and connect the next generation of business owners.

Each event featured panel talks with some of the UK’s most exciting high-growth founders, sharing real stories and practical insights on building and scaling a business. Ama Hill hosted and curated the conversations, bringing credibility and cultural relevance to the series while helping attract an audience of ambitious entrepreneurs.

To create a clear pathway from engagement to conversion, access to the events was exclusively available to those who opened a Tide business bank account, turning the experience into a powerful acquisition mechanic.
The event series successfully positioned Tide as a champion of the UK’s entrepreneurial community while delivering tangible business results.

The campaign generated strong awareness among Tide’s target audience and created meaningful engagement with ambitious founders through high-value in-person experiences.

Most importantly, the initiative delivered over 100 new Tide business bank account sign-ups, directly driven by the event series.By combining credible talent, valuable founder insights and a clear conversion strategy, the campaign transformed community-led events into measurable growth for Tide.