2023 Trend Report
We are delighted to be able to share some of the most compelling trends that brands should keep on their radar in 2023 to continue to bridge the gap between culture and marketing.
In this Report
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Soft Life
In a post-pandemic environment, with shifts in home and work patterns, Soft Life is becoming Gen Z's next big talking point.
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Sonic Branding
Brands are increasingly investing in the creation of sonic identities thanks to the explosion of audio-centric platforms like TikTok.
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New Money
Even with a cost of living crisis, not everyone is feel the squeeze. There were 258,000 new millionaires in the UK in 2021 alone.
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Multi Ethnic Spend
The BAME community makes up 16% of the UK population and leverage considerable buying power that will benefit from inclusive marketing.
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Look To Africa
African culture has helped shape that of the UK for decades. Follow emerging trends across music, food, fashion and more.