Fisayo Martins

Finance Matters UK is the home of clear, practical financial education for individuals and
business owners across the UK. Founded by Fisayo Martins, a Chartered Accountant and
former senior banking professional with over a decade of experience in financial services,
Finance Matters UK exists to bridge the gap between complex financial concepts and
real-life decision-making.

With a growing community of more than 150,000 people, Finance Matters UK has become
one of the UK’s most trusted financial education platforms, empowering individuals and
entrepreneurs to take control of their finances, make informed decisions, and build lasting
financial confidence.

A 5x award-winning platform, Finance Matters UK has been recognised for its impact and
innovative approach to financial education. Fisayo is trusted by organisations including
the Bank of England and BBC News for expert commentary, and her insights have been
featured and cited by The Independent and The Times.