Marina Mansour is an expert in Influence and digital Beauty culture, with over 14 years’ experience spanning social media, the creator economy, partnerships and brand strategy. She explores the intersection of Beauty, creators, AI and brands, combining commercial insight with a sharp understanding of culture and emerging trends.
A regular contributor to publications including The Business of Fashion, Glossy, WWD and The Independent, Marina has spoken at leading industry events including Cannes Lions, AdWeek and Marketing Week. She also shares her expertise through her TikTok, The Beauty of Influence™ Substack and as a Top Voice on LinkedIn, and works with leading brands including YSL Beauty, Tiffany & Co., e.l.f. Beauty, L’Oréal and Estée Lauder Companies.
Previously part of the founding team at Kyra, Marina built its Beauty & Wellness vertical into the company’s largest category and established its Gen Z State of Beauty Report. She now sits on the board of the Fragrance Foundation UK.
