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Podcasts Ignite Cultural Buzz

Chivas Regal
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  • Chivas Regal wanted to be at the heart of cultural conversations by working with influencers to drive awareness, encourage traffic and engagement with Chivas Regal’s long-form content series ‘The Rise’.

    The Problem

  • We selected key cultural tastemakers from some of the leading upcoming and established podcasts to discuss key topics from ‘The Rise’ interviews during podcast episodes harnessing their loyal audiences to amplify and drive traffic to the series. This was further supported by social content linking back to the series. We strategically worked with the podcast talent to implement creative ideas which made for authentic content encouraging real conversations. Podcasts included Chuckie Online’s HC Podcast, Madame Joyce’s Cocktails & Takeaways and Milf N Honey.

    The Solution

  • 8 INFLUENTIAL CULTURAL CREATORS + 19 PIECES OF SOCIAL CONTENT + 186K TOTAL PODCAST VIEWS.

    Our creative strategy led to strong campaign engagement. The talent selected, creative brief and implementation aligned authentically with the target audience which was proven by a robust engagement rate across the campaign of 4%. The beauty of this campaign is that as the content lives within podcasts this means a continuous growth in reach, engagement and discovery of The Rise series and awareness of Chivas Regal, giving an ongoing uplift in return on the initial investment.

    The Results
  • Such A Great Experience
    Fenella Hawksley-Walker
    Global Brand Manager
    Chivas Regal
    Such A Great Experience

    I worked with One Twelve Agency on an influencer project to generate authentic cultural conversation around a branded series we were producing!

    Working with the team was such a great…

    Read more
    Fenella Hawksley-Walker
    Global Brand Manager
    Chivas Regal
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