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ED&I Consultancy

Ensuring a brand's marketing is truly representative of the lifestyles & cultures they want to portray

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  • We work with brands to create impactful campaigns for all audiences. We analyse and integrate diversity and inclusion into strategies, dismantling biases and celebrating authenticity in campaigns.

    Our communication amplifies a brand's dedication to diversity. We embed ED&I in a brand's marketing campaigns in an authentic way.

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  • We will help with:

    • Enhanced brand image that resonates with diverse audiences
    • Wider audience reach
    • Cultural relevance
    • Effective communication with different groups
    • Positive impact aligning with consumer values
    • Global expansion
    • Measurable impact
    • Authentic engagement
    • Brand differentiation
    • Inspiring positive change

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    We will help with:
    • Influencers Drive Sustainable Style & Purchase Intent

      SoSo Swim

      Influencers Drive Sustainable Style & Purchase Intent
    • Debut & Establish Market Place's Arrival in Peckham

      Market Place

      Debut & Establish Market Place's Arrival in Peckham
  • What is ED&I Consultancy?

    The primary goal of ED&I consultancy is to foster a more inclusive and equitable environment by addressing issues related to discrimination, bias, and underrepresentation.

    Overall, ED&I Consultancy aims to create workplaces and communities where all individuals, regardless of their background, feel valued, included, and have equal opportunities for success. It can be a critical component of a brand's commitment to social responsibility, employee well-being, and long-term sustainability.

     

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  • Contact us to avoid the pain of
    • Lack of diversity in marketing campaigns
    • Unconscious bias that may seep into marketing campaigns
    • Limited cultural competence
    • Lack of data-driven insights
    • Inability to measure ED&I impact
    • Poor crisis management

     

    Contact us to avoid the pain of
    • For Brands

      Maximise impact with effective social, influencer and cultural marketing strategy.

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    • For Agencies

      Extend your service offering with tailored expertise to niche audiences.

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    • For Content Creators

      Achieve campaign alignment and connect with the right brands, at the right time.

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  • Common questions
    How do you stay updated with cultural trends?
    How do you stay updated with cultural trends?

    We maintain our cultural pulse through lived experience, ongoing research, collaboration with experts, and active engagement with diverse communities. Monitoring media, social platforms, and attending cultural events also play a pivotal role.

    Can cultural marketing help in global expansion strategies?
    Can cultural marketing help in global expansion strategies?

    Cultural marketing is an asset for global expansion. It ensures that campaigns are sensitive to local values, fostering acceptance and adaptability in new markets, ultimately enhancing a brand’s success.

    Can you assist with cross-cultural brand mergers or collaborations?
    Can you assist with cross-cultural brand mergers or collaborations?

    Yes, we’re adept at facilitating cross-cultural brand mergers and collaborations. Our expertise in cultural understanding and strategy helps bridge differences and create successful partnerships.

    How do you ensure cultural sensitivity?
    How do you ensure cultural sensitivity?

    We prioritise cultural sensitivity by conducting in-depth research and engaging directly with cultural groups. This ensures campaigns respect traditions, values, and nuances, fostering authentic connections.

    How do you ensure the authenticity of the cultural data you gather?
    How do you ensure the authenticity of the cultural data you gather?

    To ensure data authenticity, we cross-reference multiple sources, collaborate with cultural experts, and engage directly with communities. Rigorous validation and ethical considerations are integral to our approach.

    How do you handle criticism or feedback regarding cultural representation?
    How do you handle criticism or feedback regarding cultural representation?

    Feedback is vital. We approach criticism constructively, valuing diverse perspectives. We learn from such instances, refine strategies, and ensure future campaigns reflect genuine cultural representation.

    How does cultural marketing differ from multicultural marketing?
    How does cultural marketing differ from multicultural marketing?

    Cultural marketing targets specific cultures authentically, delving deep into their nuances. Multicultural marketing focuses on reaching diverse ethnic groups without the same depth of cultural understanding.

    What is cultural marketing?
    What is cultural marketing?

    Cultural marketing involves tailoring campaigns to resonate with specific cultural groups. It’s about understanding values, beliefs, and preferences to create authentic connections that go beyond demographics.

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    We'd love to discuss your influencer marketing needs and discover together if we're a good fit

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