If you believe you’d be the right fit for our dynamic team, we encourage you to reach out to us. Check our Careers page, socials and LinkedIn for updates on available positions and application details.
What's the best method for urgent communications or concerns?
Yes, we believe in offering personalised service. We assign dedicated account managers to each client, ensuring tailored attention and seamless communication
Our team strives to respond promptly to inquiries. While response times may vary depending on the complexity of the query, we aim to provide timely assistance.
Our agency nurtures an environment of creativity, collaboration, and respect. We value diversity and encourage open dialogue. Employee growth, well-being, and cultural awareness are integral to our inclusive agency culture.
Openings and new roles arise based on project demands and agency growth. Keep an eye on our website, socials and LinkedIn for the latest opportunities.
What qualities do you look for in potential team members?
We seek team members who are culturally aware, creative thinkers, collaborative communicators, and passionate about making a positive impact through authentic cultural and influencer marketing.
We foresee brands moving towards responsible cultural engagement. AI and data analytics will enable personalised cultural experiences. Brands will integrate diversity seamlessly, shaping a more inclusive marketing landscape that resonates deeply with diverse audiences.
What are some major cultural marketing milestones or shifts you've observed in recent years?
Recent years have seen a shift towards genuine representation and dialogue. Brands now emphasise cultural authenticity, moving beyond stereotypes. Collaborative storytelling and cause-driven campaigns have gained prominence.
How do you adapt to rapidly changing cultural trends?
Adapting swiftly is key. Our agile approach involves continuous trend monitoring, re-evaluating strategies, and refining campaigns. This ensures our campaigns remain current and resonate with evolving cultural dynamics.
The future holds greater emphasis on authenticity and inclusivity. Cultural marketing will evolve towards deeper cultural understanding, personalisation, and real-time engagement to create meaningful connections.
We maintain our cultural pulse through lived experience, ongoing research, collaboration with experts, and active engagement with diverse communities. Monitoring media, social platforms, and attending cultural events also play a pivotal role.
How do you ensure the authenticity of the cultural data you gather?
To ensure data authenticity, we cross-reference multiple sources, collaborate with cultural experts, and engage directly with communities. Rigorous validation and ethical considerations are integral to our approach.
Do you have partnerships with other cultural institutions or entities?
We actively seek partnerships with cultural institutions and entities. These collaborations enrich our understanding and enable us to create campaigns that resonate authentically with diverse communities.
What primary research tools do you employ for cultural insights?
Our primary research tools encompass culturally tailored surveys, interviews, and direct engagement with communities. These methods provide us with firsthand cultural insights essential for crafting effective campaigns.
How do you ensure influencer content aligns with my brand's message?
Yes, we exclusively manage a select group of talent. Our agency maintains a small but mighty talent roster, carefully curated to ensure the highest quality of content creators and tastemakers.
Do you have a network of international influencers for global campaigns?
Yes, we have a network of influencers with diverse global reach. We can strategise and execute influencer campaigns that resonate with international audiences.
Do you offer ongoing influencer relationships or one-off campaigns?
We offer both options. We can design one-off campaigns for specific events or promotions, as well as establish ongoing relationships for continuous brand advocacy.
What budget range should I expect for an influencer campaign?
Budgets vary based on campaign scope and goals. We work closely with you to define objectives and provide a tailored budget estimate that maximises your ROI.
an you assist in finding influencers for a specific niche or industry?
Absolutely, we have experience in identifying influencers across various niches and industries. Share your requirements, and we’ll match you with influencers who align with your goals.
How do you ensure the authenticity of influencer collaborations?
We prioritize authenticity by aligning influencers with your brand values and conducting thorough research to ensure their engagement is genuine and resonates with your target audience.
What is the process to get started with an influencer campaign?
To get started, reach out to us with your campaign goals and objectives. We’ll discuss your needs, propose strategies, select influencers, and create a comprehensive campaign plan.
Can you handle influencer content creation and approvals?
Yes, we manage the content creation and production process, ensuring it meets campaign objectives. We obtain your approval before any influencer content goes live.
Do you collaborate with external cultural experts?
Yes, we collaborate with external cultural experts to ensure accuracy. Their expertise adds depth to our campaigns, fostering authenticity and respectful representation.
What platforms do you focus on for influencer campaigns?
We work with micro, macro, mega influencers and celebrities, based on your campaign objectives. Micro-influencers offer niche engagement, while mega influencers and celebrities provide broader reach.
How do you measure the success of influencer campaigns?
We employ performance metrics such as engagement rates, reach, clicks, conversions, and sentiment analysis. These data points help us assess the effectiveness of influencer campaigns.
Can you handle influencer negotiations and contracts?
We offer diverse influencer campaign strategies, including product reviews, sponsored content, takeover events, and co-branded collaborations to suit your brand’s goals and objectives.
How do you choose the right influencers for my brand?
We carefully select influencers aligned with your brand’s values and target audience as well as considering your brief and objectives. Our process involves evaluating their audience demographics, engagement, and authenticity via industry tools and our proprietary data.
What is influencer marketing and how does it benefit my brand?
Influencer marketing involves collaborating with individuals who have a dedicated following to promote your brand. It offers authentic engagement, increased reach, and the ability to tap into niche audiences.
Cultural marketing involves tailoring campaigns to resonate with specific cultural groups. It’s about understanding values, beliefs, and preferences to create authentic connections that go beyond demographics.
Can you assist with cross-cultural brand mergers or collaborations?
Yes, we’re adept at facilitating cross-cultural brand mergers and collaborations. Our expertise in cultural understanding and strategy helps bridge differences and create successful partnerships.
How do you tailor campaigns for different cultural demographics?
We research and understand cultural nuances deeply, ensuring campaigns resonate authentically. This involves bespoke research and insights into values, traditions, and preferences to create connections.
Indeed, we offer in-house media and content production services. Our capabilities encompass crafting culturally sensitive media that aligns seamlessly with our campaigns and strategies. This ensures a cohesive and impactful brand message across all mediums and platforms.
We offer three core services: Talent Partnerships for authentic influencer campaigns, Social Strategy for comprehensive social campaigns, and Activations for engaging real-world events that bring brands to life.
Can cultural marketing help in global expansion strategies?
Cultural marketing is an asset for global expansion. It ensures that campaigns are sensitive to local values, fostering acceptance and adaptability in new markets, ultimately enhancing a brand’s success.
What's the significance of cultural insights in today's market?
Cultural insights tap into societal shifts. In today’s globalised world, understanding diverse perspectives helps brands stay relevant, avoid missteps, and create campaigns that resonate across boundaries.
How does cultural marketing differ from multicultural marketing?
Cultural marketing targets specific cultures authentically, delving deep into their nuances. Multicultural marketing focuses on reaching diverse ethnic groups without the same depth of cultural understanding.
Cultural marketing is crucial as it fosters meaningful connections. It shows respect for diversity, enhances engagement, and drives brand loyalty by demonstrating a brand’s understanding of its audience’s unique perspectives.
Do you offer workshops or training sessions on cultural marketing for businesses?
Absolutely, we offer workshops and training sessions to educate businesses on the nuances of cultural marketing. We provide tools and insights to help brands effectively connect with diverse audiences.
Do you work with businesses of all sizes, from startups to established brands?
Absolutely, we cater to businesses of all sizes. Whether you’re a startup or an established brand, we tailor our services to meet your specific marketing needs.
Our agency is headquartered at Hoxton, London with a dynamic team working passionately to transform marketing through cultural relevance and influencer engagement.
Who are the founders and what inspired them to start this agency?
OTa’s founders, Hannah and G, boast over 20 years of combined marketing experience. Inspired by the industry’s neglect of diverse audiences, they launched the agency to ensure proper representation and accurate narratives, fostering inclusivity through collaboration and creativity.
What is the philosophy behind your agency's approach?
Our agency philosophy centers on crafting campaigns that reflect cultures authentically. We believe in the power of collaborative storytelling, engaging content, and insights to drive campaigns that entertain, educate, and connect with audiences.
Our mission at OTa is to bring authenticity to marketing by weaving cultures into strategies. We strive to bridge the gap between brands and diverse audiences through creative storytelling, influencer partnerships, and data-driven insights.
Established in March 2022, One Twelve Agency (OTa) emerged from a pivotal coffee conversation between co founders Hannah and G on December 1st, 2021. The agency was conceived to address the marketing industry’s lack of authentic cultural marketing, with a focus on creating transformative influencer marketing campaigns that resonate with diverse audiences. The name “One Twelve Agency” is a playful nod to the date of that transformative coffee chat, signifying our commitment to catalysing change in the marketing landscape.
How do you handle criticism or feedback regarding cultural representation?
Feedback is vital. We approach criticism constructively, valuing diverse perspectives. We learn from such instances, refine strategies, and ensure future campaigns reflect genuine cultural representation.
We employ a mix of qualitative and quantitative research methodologies to gather comprehensive insights. This includes ethnographic studies, surveys, interviews, focus groups and trend analysis.
How flexible are you with mid-campaign changes or adjustments?
We are responsive in our approach, consistently analysing campaign data and feedback. This adaptability enables us to make informed mid-campaign adjustments, ensuring your campaign maintains its strength and effectiveness in alignment with your goals.
What tools or platforms do you use to track campaign performance?
We employ a range of industry-standard tools as well as our own proprietary tools and data, including social media analytics, campaign data, web traffic trackers, and campaign management platforms. These tools enable us to monitor and report on campaign performance accurately.
Can clients be involved in the process, or is it hands-off?
We encourage client involvement throughout the process. Collaboration is key to tailoring campaigns effectively. We value your insights and ensure that your vision aligns with our strategies.
Campaign timelines vary based on complexity and scope. Generally, projects span from a few weeks to a couple of months, ensuring we dedicate ample time for strategic planning, execution, analysis and reporting. We work on one-off project campaigns as well as retainer longer term campaigns starting at 3 months.
Initiating a campaign with us is straightforward. Reach out via our website or contact details, and our team will schedule a consultation to discuss your objectives, brief and campaign vision. Alternatively, book a consultation directly here.
How do you educate your team on evolving cultural norms and sensitivities?
Our team participates in ongoing education about evolving cultural norms and sensitivities. We organise workshops, invite cultural speakers, and curate resources to promote continuous learning and cultural awareness.
What measures do you take to ensure no culture is misrepresented or stereotyped?
We meticulously research and collaborate with cultural experts to avoid misrepresentation or stereotypes. Rigorous internal reviews and external consultations help ensure our campaigns are respectful and accurate.
Our commitment to learning and adapting has allowed us to turn challenges into valuable lessons, refining our approach and improving cultural accuracy.
We prioritise cultural sensitivity by conducting in-depth research and engaging directly with cultural groups. This ensures campaigns respect traditions, values, and nuances, fostering authentic connections.
What feedback do you typically receive from your clients?
Clients consistently commend our ability to create connections beyond demographics. They appreciate our focus on cultural authenticity, innovative storytelling, and measurable results that drive engagement and ROI.
Can you share a challenging project and how it was resolved?
A complex project involved bridging cultural gaps for a global launch. Through meticulous research, stakeholder engagement, and creative strategy, we achieved a harmonious campaign that resonated authentically across cultures, fostering a successful launch.
What industries or sectors do you have the most experience in?
Our experience spans various sectors, with notable expertise in fashion, technology, entertainment, and lifestyle. This breadth equips us to tailor campaigns effectively across diverse industries.
Yes, we’re proud to showcase our case studies here. These real-world examples highlight how we’ve harnessed cultural insights to drive successful campaigns.
Our clients include a diverse range of brands, from fashion and lifestyle to technology and entertainment including Amazon Prime, ASOS, Puma, Chivas Regal, Dirty Bones, Cantu and Hennessy
