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Music Elevates Mixology Experience

Hennessy
case study hennessy

  • Hennessy wanted to ensure that mixologists think of Hennessy as a front of mind Cognac when creating and serving brandy-based drinks.

     

    The Problem

  • We teamed Hennessy up with ProducerWez, a famous producer who has worked with the likes of Beyonce and NaughtyBoy, and who has studied how your sense of smell and taste changes based on the sounds and frequencies you are hearing. Together we put on a series of immersive workshops at Abbey Road Studios on how sound affects taste and to bring out the many layers of the various Hennessy Cognacs.

     

    The Solution

  • Improved brand perception of Hennessy amongst mixologists with a deeper appreciation of its versatility. New Hennessy-based cocktail recipes created to be served on trade.

     

    The Results
  • Incredible
    Producer Wez
    Artist, Musician, Producer
    Incredible

    Working with One Twelve Agency has been incredible and one of the most integral parts to what I’m trying to achieve with my artist expression, helping not just on an outward level but also…

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    Producer Wez
    Artist, Musician, Producer