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Debut & Establish Market Place's Arrival in Peckham

Market Place
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  • Market Place, the place to eat, drink and vibe, is an international food hall with branches across London. For the launch of their new Peckham site, the client needed help with putting it on the map, ensuring it is a top of mind destination, driving high footfall and ensuring that it was a place that everyone including the local community felt welcome to come and enjoy as well as having a culturally relevant ‘Peckham vibe’.

     

    The Problem

  • It was crucial to get the cultural elements right in such a diverse loaction such as Peckham. Together with Market Place we put together a programme of launch events that would appeal to different groups including a Love Island watchalong activation and panel discussion, a film series in collaboration with T A P E Collective, a local film distributor and a launch event with a focus on Black-originated music including Afrobeats, Dancehall and UK Hip-Hop. We curated guest lists to invite some of the top food and drink influencers as well as running influencer marketing campaigns across TikTok and Instagram with key tastemasters.

     

    The Solution

  • Sold out key launch events with many invitees returning and bringing friends and family along to experience Market Place Peckham. Drove numerous new business and private hire leads for the venue driving revenue and excellent ROI. Curated a successful events programme and influencer marketing campaign driving high footfall to Market Place Peckham.

    The Results
  • One Twelve Agency are true specialists
    Liam Monaghan
    Events, Partnerships & Acquisitions Manager
    Market Place
    One Twelve Agency are true specialists

    Market Place is very excited to be teaming up with One Twelve Agency and working on Market Place Peckham. After research and an approach by Market Place, the result was that it was clear that…

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    Liam Monaghan
    Events, Partnerships & Acquisitions Manager
    Market Place