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Amplify PUMA Partnership at Wireless

Puma
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  • Internationally-acclaimed Hip-Hop group D-Block Europe and their production team approached us to find creative ways to expand their existing partnership with PUMA.

     

    The Problem

  • We identified that their headline performance at Wireless Festival provided a unique opportunity to partner with PUMA in an authentic and culturally relevant way whilst leveraging a live audience of 55,000 people and millions on TV and online. We came up of a variety of ideas including using fun and engaging video content including PUMA assets and dressing the artists, band and dancers in PUMA clothing and trainers, including outfit changes so that the clothing really stood out.

    The Solution

  • Drove awareness of Puma and D-Block Europe’s partnership to an audience of millions as well as providing creative ways to deepen the partnership in an authentic and culturally relevant way.

    The Results