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Launch Shoreditch's Hip-Hop Hotspot

Roxanne Bar
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  • Drive brand awareness, hype and right-fit guest attendance as well as positive perception as ‘the place to be and be seen’ for Shoreditch’s newest and hottest venue, a Hip-Hop themed speakeasy bar.

    The Problem

  • We hosted a road-block launch party headlined by Godfather of Hip-hop Grandmaster Flash, curated a guest list of celebrities and cultural tastemakers to drive buzz amongst the target audience IRL and online. We created a compelling influencer marketing campaign across TikTok and Instagram to really establish Roxanne within the Shoreditch and wider London night life scene.

    The Solution

  • Sold out launch event with over 500 attendees and Roxanne became the place to be thanks to our curated exclusive guest lists of musicians, DJs and celebrities across carefully designed events and our influencer marketing activities which leveraged FOMO and exclusivity. Our efforts ensured that Roxanne enjoyed a positive brand perception with its target audience.

    The Results