A recent study by Statista, showed that 30-34 year olds were the biggest age demographic living in the UK. Knowing this and the fact that Millennials are digitally savvy with increasing spending power means that it could be time for marketers to get over the obsession with Gen Z and tap into a ready and lucrative demographic. Here are three ways marketers can do this:
Quality Matters
Millennials are not as focused on chasing trends as Gen Z. As consumers they know what they like and tend to stick to buying things they know are top quality rather than the latest trends. Is your brand sustainable? Does it give back to community initiatives and matters that are important to Millennials? Are you focusing on quality? These are key things to think about when targeting Millennials.
Focus On Mobile
A recent study by We Are Arise found that Millennials spend an average of 5.2 hours per day consuming content. With this in mind, brands must prioritise creating high-quality, mobile-friendly content. Personalised mobile ads are essential. By tailoring content and ads to individual preferences brands are more likely to make meaningful connections with Millennial consumers.
Have A Clear NarrativeÂ
Millennials are consumers with a growing disposable income but are also increasingly discerning consumers. To resonate with them, brands must have clear narratives that align with their values. Millennials seek products and services that they genuinely love and can identify with. A clear, authentic message that resonates with Millennials' aspirations and beliefs is essential for building long-lasting relationships and driving brand loyalty.