What is BlueSky?
BlueSky is a social media platform created in 2019 with the aim to decentralise ‘X’ with then Twitter’s CEO, Jack Dorsey. It is a fast growing platform that many ex ‘X’ users are turning to due to the heavy controversy surrounding X’s CEO, Elon Musk. In 2021, CEO Jay Graber joined BlueSky to lead the platform and the development of what is now the AT Protocol, with initial funding provided by Twitter.
Is BlueSky taking over X?
The familiar features on X can be seen on BlueSky with the ability to ‘Skeet’ (a 256 text based post), repost, like and comment on other users posts. Users can also follow one another as well as direct message.
As of November 15th, BlueSky has rapidly gained traction, boasting a user base of 16.8 million and growing daily. This surge in popularity has sparked speculation about its potential to dethrone X as the go-to platform for text based content on social media.
The platform's appeal is evident as there are many notable celebrities, influencers, public figures and outlets like like The Guardian and Jamie Lee Curtis who have already made the switch to BlueSky. Many people have recognised its potential to offer a more open and decentralised social media experience.
Given this trend, it's highly likely that brands will follow suit, adapting to where their audience is most active. If BlueSky continues its trajectory of rapid growth and user adoption, it could very well emerge as the new frontier for content sharing, influencing, and brand engagement.
However, with emerging platforms like Threads gaining significant traction, the long-term success of BlueSky remains uncertain.